Corporate Strategy Essay Example | Topics and Well Written Essays - 2750 words

Corporate Strategy - Essay Example Strategy is the direction and scope of an organization over the long term, which achieves advantage for the organization through its configuration of resources within a changing environment and to fulfill stakeholders’ expectations. So strategic decisions are likely to be complex in nature and may be made in situation of uncertainty i.e. they may involve taking decisions with views of the future. It demands an integrated approach to managing the organization. Strategic decisions will very often involves change in organization, which may prove difficult because of heritage of resources and culture. They have to manage perhaps change relationship and network outside of the organization. So strategic decision-making requires special qualities of skills and knowledge. i) Corporate level strategy is concerned with the over all-purpose and scope of an organization. This could include issues of geographical coverage, diversity of products/services or business units and how resources are to be allocated between different parts of the organization. ii) Business unit strategy is about how to compete successfully in particular markets. The concerns are therefore about how advantage over competitors can be achieved; what new opportunities can be identified or created in the markets; which products or services should be developed in which markets; and the extent to which these meet customer needs in such a way as to achieve the objectives of the organization perhaps long term profitability or market share growth. So, whereas corporate strategy involves decisions about the organization as a whole, strategic decisions here need to be related to a strategic business unit (SBU). iii) Operational strategies is at the operating end of an organization, which are concerned with how the component parts of an organization deliver effectively the corporate and business level strategies in terms of resources, processes and people. Strategic management is the management of the

Interface design Essay Example | Topics and Well Written Essays - 1500 words

Interface design - Essay Example Moreover, the intellectual level of target group should be a guiding principle for the interface design document. The user should feel relaxed and comfortable while using the interface and it must be a pleasurable experience. â€Å"Each moment has the potential to increase user’s confidence or destroy his trust in a product or company, and each one is an important piece of the whole experience† (Hoekman 2008). Requirement Analysis of Potential Audience This requires narrowing down what type of information, features and products your targeted audience would be looking for. The basic theme of interface is designed keeping in mind the research conducted in Assignment # 1, which underlines the identification of the user group before starting the development of the product. In our case the site offers massaging services and allied facilities to its customers. The identified customer group is mainly comprised of the middle-aged women of the upper middle class and the elite cl ass of the society. However, there are other groups of customer which are attracted by the product and they include more or less every age group bearing children. The site should also support the customer class where a massage therapy is advised by the doctors. The identified user group is supposed to be well-off and educated. More often than not this group will use the services for stress management and in some cases for medical reasons. The basic theme of the interface is required to be light and refreshing. A shade of light green is used as the theme color of the site. This gives a soothing and refreshing effect to the site. The interface is designed to impart a comforting and gentle effect at first sight to address the issue of the major group of customers while incorporating the needs of the rest of the identified groups. Special care is taken in use of images at the site and especially at the home page of the site to further support and endorse the theme of the site. This is s hown below in figures 1 and 2. [Figure 1: The home page for zypresse.com] [Figure 2: The about us section for zypresse.com] Numbers of interviews were conducted for inclusion of user opinions in the development of the interface. During this process some of the expected clients of the massage services insisted on the availability of video clips of various massaging techniques at the web interface. Feedback of the clients was also integrated in the shape of the price list for various services offered by the massage center. Moreover the names, specialties, and experience of various therapists have also been provided on the basis of requirement analysis. This is shown below in figures 3 and 4. [Figure 3: The video support section for zypresse.com] [Figure 4: The price list section for zypresse.com] A number of doctors, surgeon and physician are consulted to bridge the gap between the customer needs and the product design. This process helped a lot in rationalization and understanding of the customer’s requirement. The user group of massage services is particularly comprised of middle-aged ladies, however adult men and elderly people may also form a part of this user group. Therefore the interface design especially caters for the requirements of this user grou